It’s another Sunday afternoon, and I’m Googling, “best coffee shops near me.” The options load and I begin scrolling through the results. “4.7 stars, 392 reviews” — excellent!
Read More
If you’re new to the design process, or you’ve never worked with a designer before, you may be unfamiliar with the one concept method. In the past, it was common practice for designers to present multiple concepts to their clients.
Read More
As I reflect on 2022, I can’t help but think about all the people who impacted me and my business. Some end-of-year reviews discuss wins, losses, and lessons learned, but I want to do something different. Instead of listing my successes, I’m going to give a bit of a thank-you speech.
Read More
These days, “strategy” is such a buzzword in the business world that it’s losing its finesse. Perhaps your eyes even glaze over when you see the term “brand strategy” used in a sentence. Now you may be thinking, “Jess, brand strategy sounds fancy, but I doubt I need it. Why do you start with brand strategy and what is it?”
Read More
There’s no need to purchase all of the best materials right out of the gate. After all, you're still learning and you’ll be surprised at what you can accomplish with the office supplies you already have sitting around. The tools I recommend may be tried and true, but they aren’t necessary to produce great work.
Read More
What’s the purpose of branding? How does branding impact, influence, and transform the way people engage with your business? What’s the difference between branding and a logo? Once you have a brand, how do you even implement it? If you’ve ever wondered about any of these things, this blog post is for you!
Read More
With all the notions going around about working from home, I wanted to pop on here and talk about some myths and facts around WFH and my personal experience with it. Please keep in mind that everyone is different and the things I’m about to share are what work best for me.
Read More